Rolex GMT Master II Ref 116710 BLNR ‘Batman’:

Oyster Bracelet... geddit?

Oyster Bracelet… geddit?

Geneva, Switzerland, Late 2012.

In this completely fictional account, the Chief Marketing Officer of world-famous luxury watch manufacture R*lex is meeting with his two vice-presidents on the latest designs that they will be launching at Baselworld 2013…

Chief Marketing Officer: On a une probleme!! (We have a problem!!)

VP1:        Oui.

CMO:      The Baselworld fair is four months away, but we only have 3 ‘new’ models! This won’t do!

VP2:        Non!

CMO:      Omega is intending to launch a ton of new watches, and even Patek Philippe has more new models than we do!

VP1:        What?! P… Patek? I thought they only made one watch in 40 years!

CMO:     For this year, we have a ‘new’ Daytona model, which is basically the existing Daytona in platinum with a bezel made from our advanced Cerachrom ceramic…

VP2:        Er, sounds new to me!

CMO:   Then, because those boffins out there are too poor to afford our already-competitively priced Yacht-Master II in gold, we decided to launch an ‘all-new’ version in stainless-steel this year.

VP1:        That’s absolutely new. Absolutely.

CMO:      For the ladies, and also for men who like that sort of thing, we have a bunch of Day-Dates in new colours, green, blue, brown, yellow, red…

VP2:        That’s five new colours… Five!

CMO:   Assez. (Enough) We must have something else. Something stunning! Something… substantial.

gmt-master-batman1

VP1:        I’ve got it!

CMO:      What?

VP1:        We already have the Sea-Dweller and the Sky-Dweller. How about… the ‘Land-Dweller’.

VP2:      Bingo! Tres Magnifique! We can give it a GMT function because the modern land-based dweller might move from one time-zone to another…

VP1:        Not to forget, 1000m water resistance just in case he falls into the sea… (hi-fives VP2)

CMO:      (enraged) You…. You… MORONS!!

(VPs fall silent)  

CMO:      There will be no more ‘dwellers’! At least not until Baselworld 2014. Anyway, I’ve already had my trump-card, the R*lex ‘Office-Dweller’ turned down by the CEO.

VP2:        (inspired look) Wait… I’ve got it! Really, I’ve got it this time!

CMO:      Ok, what?

VP2:        The Rolex GMT Master…3!!!

(VP1 stares at him)

CMO:      NO! I’ve got it!

VPs:        Yes?

CMO:      The Rolex GMT Master…

(VPs hold breath)

CMO:      …Two!

GMT-MASTER-II-DIAL

VP1:        Er… Sir, we already have a GMT Master II. Remember the ceramic one we re-launched in 2007?

CMO:      That’s black, with a green GMT hand. I’m thinking….

(VPs hold breath)

CMO:      …a GMT Master II in a two-tone bezel, with a coloured GMT hand. Just like our GMT Masters of old. Blue-red, red-black, brown-gold. But they always go nuts over the coloured GMT hand! Heck, the bloggers will spend hours and paragraphs writing about the colour of the GMT hand alone…

VP1:        But sir, our best engineers say the Cerachrom bezel can only be in one colour.

CMO:      That’s what we told them to say to make it look more difficult! It will be our unique selling point! We will turn it into two colours! A feat of colouring… I mean engineering! That only R*lex with our 100 year history is capable of! Yet another crown for our achievement! (Hums R*lex theme)

VP1:        What features should we give it?

CMO:     I was thinking – besides the Cerachrom bezel and the GMT of course – a quick set hour hand, date function and our deployant clasp.

VP2:      In other words, exactly the same as our existing GMT Master II?

GMT-MASTER2-CROWN

GMT-MASTER-II-GRIDLOCK

CMO:    We may get a crown for every achievement, but I prefer our other motto: don’t fix it if it ain’t broke.

VP2:        But err…. is that err… substantial?

CMO:      (To VP2) You’re fired.

VP2:        No wait wait! It IS substantial! Not only that, it’s monumental!

CMO:      Too late. Go pack up your desk.

(VP2 walks out dejectedly)

CMO:      Back to business. What colours shall we use for the bezel? More importantly, what will we call it?

gmt-master2-batman

VP1:       Well sir, our watches don’t usually have names… we usually just add a bunch of numbers in front of the existing reference numbers. But our fans give them nicknames like ‘Coke’, ‘Pepsi’, ‘Hulk’, ‘Smurf’…. Etc.

CMO:       ‘Smurf’? No no no. It has to be something or someone serious, important, to suit such a substantial watch. How about… how about…. hmmm…

(VP2 enters, with his bags packed)

VP2:        I’ve come to say Au Revoir.

CMO:      Yes yes, just go.

VP2:        I guess I’m the man that R*lex deserves, but not the one it needs right now. But I can take it. I know I’m not a hero. I’m really a silent guardian, a watchful protector… I’ll find a job in the dark night, as a security guard…

CMO:      Wait! (Inspired look) I’ve got it this time! (To VP2) You can keep your job.

VP1 and VP2:      Hooray!!! (Both start to hum R*lex theme music)

Exeunt

Rolex GMT Master II, Reference: 116710, Certified Chronometer (COSC), Rolex Caliber 3186; 40mm 904L stainless-steel case, blue-black ceramic ‘cerachrom’ bezel, bi-directional; stainless steel Oyster bracelet, folding ‘Oysterlock’ safety clasp, sapphire crystal glass, waterproof to 100m/ 330ft. Recommended retail price: S$11,700.00 (USD 8900).

 

One Response to “Rolex GMT Master II Ref 116710 BLNR ‘Batman’:”

  1. Rajit Says:

    The best review soo far of the epic rolex ..read the deepsea too hilarious..

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