Archive for December, 2011

Chopard GT XL Alfa Romeo

Monday, December 26th, 2011

In the last decade we’ve seen Ferrari’s tie-in collections from Panerai and Girard Pellagaux become junk, and Brietling fare no better in their partnership with Bentley. You’d therefore think that watch firms would be more cautious in teaming up with car companies to produce watches but no; somehow they just keep trying, with predictable results.

Chopard, as one of the sponsors of the Mille Miglia has always dallied with motor-racing. Every watch manufacturer knows that sponsoring motoring events is good for business. They offer a ready-made (and often false) history steeped in automotive heritage, even if all the manufacture had ever been involved in was providing stopwatches. Anyway, Chopard has decided to cement their dubious racing credentials by linking up with Alfa Romeo to create the GT XL Chrono Alfa Romeo, reference 168459-3028. (more…)

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